“WORD
OF MOUTH IN MARKETING”.
–
By MaddaliSwetha
DEFINITION - Word-of-Mouth
Marketing (WOMM) is the technique of promoting a product, service or business
by soliciting positive comments from satisfied customers. Word of mouth
marketing is an interactive process such that customers are collaborating with
the business, product or service for which they have derived enough
satisfaction that they are willing to speak out about it and even recommend it
to others
In short, the word of mouth is
mention/specified as Spoken communication. So, I would always recommend
focusing first and foremost on the customer experience, rather than the ways in
which that experience might be shared.
Some
of the uses of word of mouth are is as follows:
1. Keep your key messages short
and easily shareable.
2. You need to proactively
position yourself as part of a wider dialogue.
3. Be real, directly approach
people and be honest with them.
4. Identify the right people to
spread your message.
5. Record and evaluate the
results
6. Share the feedback.
It is a great way to maximize
your WOMM. Instead of sharing one at a time (social networking, TV ads, newspapers,
etc).Better you can reach so many more people by WOMM.
Hence, the final tip is to
track your success with word of mouth marketing. There are several programs
that will keep track of how many people are talking about your brand, as well
as how many visitors your website has had. Of course, you also need to track
your sales to determine if the increase in word of mouth marketing has helped
your bottom line. If not, at least you know it is time to change tactics, which
may include finding more influential people to talk about your network
marketing business, and getting more involved in customer communication.If you
want to simply save your time and money while still getting new customers, you
should try word of mouth marketing. This tactic relies on the fact that most
people are passionate about things they really enjoy, and they want to share
that feeling with others.
SOME
OF THE ADVANTAGES OF WORD OF MOUTH MARKETING:
1. Creates Trust.
2. Social networking.
3. Long-Term Value.
4. Low Cost.
5. Builds Brand.
SOME
THE DISADVANTAGES OF WORD OF MOUTH MARKETING:
1. Negative Customer Feedback.
2. Untrackable Results.
3. Negative comments.
4. Bad Referrals.
No comments:
Post a Comment