Case Study: My Experience or
observation of a seller person in my street market.
Today I went to vegetable shopping
just like evening walk with my father in meanwhile I observed sole
proprietorship business persons in market such as calendars, plastic items in a
small cart, vegetable and fruits, praying items and selling snacks evening items
on roadside. Since, I have a habit that I also like to visit stores that
provides good customer service only.
From my under graduation time onwards
I have being hearing only one word in commerce subject i.e., sole
proprietorship. On the sudden, I met a person selling vegetable in that Small
Street from 5 years in same place where I also buy lemons for Durga Devi temple
and Betel Leaves for Hanuman temple.
I started conversation with
that person and introduce my father to him.
Me: Hey man you are here!
Seller: Yes, sadly again I shifted
my shop from a 10 feet far.
Me: what?
My father: How do you know both
of you?
Me: Smile?
Seller:?
Me: By the way he is my father
we stay in this opposite colony.
Seller: I know your daughter. She
visit here irregularly to my shop but buy huge goods at a time.
Me: Dad, I recognize his face
but I never know his name and he does not know my name.
Seller: Yes, madam since I shifted
my shop for 3 three times.
Me: How?
Seller: Inside shop, selling outside
the shop but now 10 feet far from that shop.
Father: you are very tricky
person!
Seller: No, sir i have a
sentiment this place is very lucky.
Me: Very short happy smile on
my lips just observing him and his business tricks. How others are buying well?
Father: collect vegetables into
this basket and tell him to weight it.
Seller: I need consumer satisfaction
but not scolding’s.
Me: Pardon!
Seller: If buyer like my items
and there visit my shop but not for vegetables but to save my business.
Father: How much this items
cost?
Seller: Very less than
supermarket prizes sir!
Me: Meet you later. Dad you pay
amount it’s time to move.
Father: Have a good luck buddy.
Bye!
Advantages
and Disadvantages of Small Retailer Vegetable Market Strategy:
a) Marketing:
Marketing is defined as the
management process through which goods and services move from concept to the
customer. It includes the coordination of four elements called the 4 P's of
marketing:
(1) Identification, selection
and development of a product,
(2) Determination of its price,
(3) Selection of a distribution channel to reach the customer's place, and
(4) Development and implementation of a promotional
For Instance: In this above case
the seller person 4p’s are product – Vegetables, Price – Less than super
market, Place – same area, Promotional – Soft Skills player.
b) Consumer Buying Behavior:
Consumer Buying Behavior is
defined as the process by which individuals search for, select, purchase, use,
and dispose of goods and services, in satisfaction of their needs and wants.
See also consumer decision making.
For Instance: In this above case
the seller person is directly making eye contact and directing them with smile
on face. No angry and no frustration on buyers.
c) Goodwill:
Goodwill is defined as assumed
value of the attractive force that generates sales revenue in a business, and
adds value to its assets. Goodwill is an intangible but saleable asset, almost
indestructible except by indiscretion. It is built painstakingly over the years
generally with (1) heavy and continuous expenditure in promotion, (2) creation
and maintenance of durable customer and supplier relationships, (3) high
quality of goods and services, and (4) high quality and conduct of management
and employees. Goodwill includes the worth of corporate identity, and is
enhanced by corporate image and a proper location. Its value is not recognized
in account books but is realized when the business is sold, and is reflected in
the firm's selling price by the amount in excess over the firm's net worth. In
well established firms, goodwill may be worth many times the worth of its
physical assets.
For Instance: In this above case
the seller person saying “No cheat only fair price and fixed no discount if you
like buy or go but don’t disturb others. Please visit again. Recommend me! And
his strategy is word- word mouth only.
d) Product standardization:
It is defined as the process of setting generally uniform characteristics for a particular good or service.
Product standardization among the goods provided by different businesses
operating in technology-based industries can be useful for consumers since it
permits competition among the various suppliers.
For Instance: In this above case
the seller person, same goods are available beside him but his popularity is
selling fresh goods on particular time only and encouraging buyers to visit at
that time only.
e) Vendor:
Vendor is a person who sells
something, especially a property or a company selling its shares on a stock
market for the first time.
For Instance: In this above case
the seller person is known for Vegetable Vendor.
f) Price:
Price is defined as a value that will purchase a finite quantity, weight, or other measure of a good or
service.
For Instance: In this above case the seller person, Business is selling goods for vegetables price, quantity and
weights.
h) Inflation Uncertainty:
It is defined as the state of
not knowing the future direction of inflation. Consumer savings and spending,
interest rates, and business investment can be adversely impacted by lingering
inflation uncertainty which can lead to a reduction in economic output.
For Example: Vegetable business
is uncertainty by inflation of market. Nowadays people are more attracted to
buy in super market.
i) Company Profile:
Concise description which,
among other items of information, includes (1) firm's history, (2) number and
quality of its human, financial, and physical resources (3) organizational and
management structure, (4) past, current and anticipated performance, and (5)
its reputation, and the standing of its goods or services.
For Instance: In this seller
person case, there is no company name only trust and service.
j) Giving agriculture importance
to buyer’s awareness:
Agriculture is the cultivation
of animals, plants, fungi, and other life forms for food, fiber, medicinal and
other products used to sustain and enhance human life.
k) Harmful of using plastic bag
and start using cloth bags:
Here, seller person is making awareness
on positive impact of environment and also buyer’s good health. Not only is
that he is saving the amount spend on plastic bags.
More information on sole
proprietorship:
http://maddaliswetha.blogspot.in/2014/06/sole-proprietorship-by-maddaliswetha-it.html
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