On 03
October 2018 (Wednesday), we (Me, my father and my mother) went to IKEA
Before
going to the Topic, let’s see - What is
IKEA?
IKEA is
a Swedish-founded multinational group that sells furniture, kitchen appliances
and home accessories.
Founder:
Feodor
Ingvar Kamprad was a Swedish business magnate best known for founding IKEA, a
multinational retail company
Let’s
discuss about IKEA in Hyderabad,
India
1. Store
will have 1000 employees which are written in a website but according to my
knowledge 1000 employees are not sufficient.
2. We
went at 3 PM and return back to the home at 09:30 and almost it took six hours
to see the entire and to understand the goods and services.
3. IKEA
Foods are very good with good self services and excellent in Taste and the
rates are also reasonable.
Drawbacks:
All
things in IKEA store which were written in Sweden Language even there are providing
Food with a Tooth Pick and Sweden Flag.
I don’t
know why? This is India and they are providing Sweden Flag
4. Bathrooms
are very hygiene and they are providing fresh water and drinking water too.
5. Not
parking Tickets, Very vast area for car parking with services of so many
employees in parking zone at IKEA.
6. Customer
is a God: IKEA is having good business tactics. I Recommend MBA Students go to
IKEA and do some mini projects on Customer services, Customer psychology,
Consumers Reviews, etc.
In My
MBA College days time, I done CONSUMER PSYCHOLOGY IN MARKETING project as a VISITOR
at MORE MEGA STORE, Nizampet Branch (Hyderabad) this project is said by my Head
of department (HOD).
I
likewise you can do many mini excellent projects and you can add up this in
your resume by the College HOD permissions.
7. Most
of the products or goods are manufacture in India. I didn’t find any Sweden
goods.
8. I
like Billing Section is good planning:
Rs. 1000
below cost items are in one side
1000
above are in one section,
Billing
orders are in one section,
Which are
in ground floor - godown area, there are making good awareness about - How godown
look like?
9. Total
area is 13 acres but it is looking like 15 acres – I seen this in local
newspapers in Telugu.
10. IKEA
is providing website services where you can apply for jobs in IKEA for part
time jobs. Thus, IKEA is planning to hire 15,000 workers.
11. IKEA
is providing wheel chairs for visitors.
12. IKEA
is having friendly environment where you can ask any doubts and we will receive response with hospitality.
13. IKEA's
First India Store was launched by Minister Kalvakuntla Taraka Rama Rao (KTR)
at Hyderabad
14. The
working employees in IKEA are able to speak and understand Telugu. It is a very
good point.
15.
These are the points which are to be observed in IKEA
Thank
you for Reading!
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