Thursday, October 04, 2018

MY FIRST VISIT TO IKEA – HYDERABAD

On 03 October 2018 (Wednesday), we (Me, my father and my mother) went to IKEA

Before going to the Topic, let’s see - What is IKEA?

IKEA is a Swedish-founded multinational group that sells furniture, kitchen appliances and home accessories.

Founder:
Feodor Ingvar Kamprad was a Swedish business magnate best known for founding IKEA, a multinational retail company

Let’s discuss about IKEA in Hyderabad, India

1. Store will have 1000 employees which are written in a website but according to my knowledge 1000 employees are not sufficient.

2. We went at 3 PM and return back to the home at 09:30 and almost it took six hours to see the entire and to understand the goods and services.

3. IKEA Foods are very good with good self services and excellent in Taste and the rates are also reasonable.

Drawbacks:
All things in IKEA store which were written in Sweden Language even there are providing Food with a Tooth Pick and Sweden Flag.
I don’t know why? This is India and they are providing Sweden Flag

4. Bathrooms are very hygiene and they are providing fresh water and drinking water too.

5. Not parking Tickets, Very vast area for car parking with services of so many employees in parking zone at IKEA.

6. Customer is a God: IKEA is having good business tactics. I Recommend MBA Students go to IKEA and do some mini projects on Customer services, Customer psychology, Consumers Reviews, etc.



In My MBA College days time, I done CONSUMER PSYCHOLOGY IN MARKETING project as a VISITOR at MORE MEGA STORE, Nizampet Branch (Hyderabad) this project is said by my Head of department (HOD).

I likewise you can do many mini excellent projects and you can add up this in your resume by the College HOD permissions.

7. Most of the products or goods are manufacture in India. I didn’t find any Sweden goods.

8. I like Billing Section is good planning:
Rs. 1000 below cost items are in one side
1000 above are in one section,
Billing orders are in one section,
Which are in ground floor - godown area, there are making good awareness about - How godown look like?

9. Total area is 13 acres but it is looking like 15 acres – I seen this in local newspapers in Telugu.

10. IKEA is providing website services where you can apply for jobs in IKEA for part time jobs. Thus, IKEA is planning to hire 15,000 workers.

11. IKEA is providing wheel chairs for visitors.

12. IKEA is having friendly environment where you can ask any doubts and we  will receive response with hospitality.

13. IKEA's First India Store was launched by Minister Kalvakuntla Taraka Rama Rao (KTR) at Hyderabad

14. The working employees in IKEA are able to speak and understand Telugu. It is a very good point.

15. These are the points which are to be observed in IKEA


Thank you for Reading!

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