Now
corona virus and Covid 19 is an ongoing issue in the world.
In
India, most of the cosmetics companies are closing and are reaching people directly
to market products.
I know
I know ----- don’t justify any products in market.
If you
see –
Every
day, you will find new products entering into cosmetic industry all round the
world.
India
is great when you compare anything - Indian industrials prefer –
“WORD OF MOUTH COMMUNICATION”.
Do not depend
on advertisements.
Let’s
continue our judgments regarding Product making companies.
A small study case:
I had a
habit of testing and using products – mainly two, those are:
1. Bath
Soaps
2.
Lipsticks
These
days due to lock down, I started purchasing products through - AMAZON INDIA.
While,
I was searching for a Gaming Mouse for my computer, I have seen a lipstick
called - Lakme Enrich Lip Crayon. So
I wanted buy the same in a beauty store.
I went
to the shop and asked the shop owner to show Lip Crayons in Lakme products.
She has
shown me testers.
I asked
Lakme lipstick – it costs 295 rupees. I purchased it for 275 rupees.
I got a
discount.
We
Indians always prefer discount on products.
So that the middle class people can also purchase.
That’s
the reason how you will not incur any losses in business – In spite of
advertisements give the awareness to the
consumers.
As an
example for giving awareness. Andhra
Pradesh and Telangana are in the top in India.
Where
you ask any person about a company they will say within seconds about the product reviews without purchasing
One has
to know the Market Situation to know
when to give discount and when is the time for no discounts.
Right
now, I am showing an image – you get 2
products at one price. – Amazon India
Lakme
Absolute Blur Perfect Makeup Primer, Lakme Rose Face Powder, Soft Pink. - June 2020
See the
below image:
MY CONCLUSION:
Focus
on the product awareness and not for making money. Eventually, this will help
in getting more sales.
This is
the Best Time to Use Business Tactics
with Business Ethics – Recession 2020 of Corona Virus and Coivd19 time
period.
After recession
your products sale will increase tremendously. All the best!
Thank you for reading and viewing!
Maddali Laxmi Swetha, MBA (HR)
Maddali_swetha@yahoo.com
My YouTube channel - Maddali Laxmi Swetha:
My other YouTube channel - Maddali Swetha Teaching classes:
Also you can find in Amazon:
My name was included in a book called - Student Leaders: Growing from Students to CEO’s and the first copy of this book is dedicated to
me.
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